PLR products are popping up all across the Internet like scions. Expert authors are offering alternatives to article directories by promoting articles that are keyword optimized, searched, and articles that have enough flexibility to change dramatically. Their sales pitch is always the same: · 1000 original articles across 20 different niches written by professionals!
· Articles targeted with a magical keyword density to beat the search engines!
· A batch of 1000 fresh articles every month!
· Limited membership!
To begin, private label rights articles are one of the most popular ways of adding search engine friendly content to your websites. When hiring an Elance.com or Guru.com writer means dropping $600 on 60 500-word articles, webpreneurs may turn to these membership sites that claim hundreds of PLR articles for as little as 10 cents each.
*Fact: Many PLR article sites are OVEREXPOSED with POOR CONTENT.
Many private label rights membership websites have a cap on the amount of people who can have access to its articles. For instance, a cap of 1,500 members is intended to limit the amount of exposure its members’ articles receiving, keeping search engine triggers inactivated. The problem is: many PLR enthusiasts are not *rebranding* and *reconfiguring* these articles to create an entirely new concept! At most, many switch the first few words of each paragraph to resemble something else.
The same “high quality article package” touting unlimited access to unlimited niche topics in hundreds of categories is *worthless* if you don’t do one thing: *REBRAND*
The PLR Profit Formula for Rebranding PLR Content Articles:
· Create a new character – “The Rich Jerk” character is a purple shade wearing, slick haired businessman in a buttoned down blue collar shirt, a white blazer, and white pants. Reinvent your main idea of the “author” behind the articles. At the very least, claim expertship.
· Rewrite, rewrite, rewrite! – 50% to 60% of solid rewriting is a good idea. Many may rewrite PLR articles completely. Articles in list form (i.e. 30 Ways to Pick Up a Woman) may be converted to e-book or article format to resemble a new idea. Articles can be summarized, elongated to add new information, or combined into two and three at a time as part of a mini-series.
At the very least –
· Change the article’s title. Pay attention to optimizing by adding the keyword to the title. Make it creative! “The Battle of Two Titans: Credit Cards vs. Debit Cards” sounds better than “Credit and Debit Cards Explained.”
· Rewrite the first paragraph.
Brand – A singular idea or concept that you own inside the mind of the prospect.
