All Internet marketers maintain a meticulous action list of the important activities involved in running their business. But there are some crucial mistakes that must be avoided and we have carefully compiled this list. These can make all the difference in making sure your business flourishes. In fact, you might like to even print and use this as a ready reference checklist. Here it is: If you are running a particular promotional campaign do not group all the keywords in your list. For example if you short-listed fifty keywords for this promotion split them into smaller subgroups with related keywords. You could even have separate landing pages for each of these subgroups, enabling your focussed traffic to find it easier to navigate. The more specific you get, the more the chances of your niche market reaching you.
Do not forget to use square brackets around your keywords and key phrases. By using square brackets you can get your ad noticed easily when this particular keyword is searched for.
Do not set your keywords with Google AdWords and leave it at that. Constant tracking is necessary to know which keywords are profitable. This will help you drop the ones that are not. You can also reallocate your promotional dollar to focus on those that bring in results.
Do not ignore grammatical errors, dead links and complex web pages. Just imagine visiting a sloppy website where links lead to a 404 error page - it’s the best way to lose a customer. No one has the time to browse around a website that is complicated and ill maintained. Links must point to the intended web pages, audio and video clips.
Do not underestimate the importance of using reviews as a promotional method. Reviews make you appear as a fair unbiased marketer who prefers to be honest. As an Internet marketer you will obviously use forums and blogs - so make sure writing reviews is a regular activity. And enjoy the sales that pour in.
If your traffic is not targeted, you cannot have consistent sales and you cannot track your activity. Be wary of traffic sources you did not target - like pop unders, free links etc.
Not making an action plan is the worst mistake an Internet marketer can make. You cant set up a website, run a Google ad and relax hoping things will take care of themselves. When your customer places an order, they must be directed to your autoresponder. When your visitor asks a question, they must be directed to your frequently answered questions page.
Do not analyze every how-to ebook or report you read too deeply. The time could be better spent on actual practice and experimentation. In many instances learning is better through action.
Do not lose focus on the system you have set up after a lot of research. It is necessary to be organized and stay through with what you plan until it runs on autopilot.
It is not unnatural to want to respond to every new strategy that is promoted or launched in the market, but then there will never be an end to it. What is listed above is just a partial list.
