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Better Page Rank. A guide for "newbies"

I'm on the web. Now what?

You've got your first website up and running, told all you friends, but now how do you get traffic to your site? With so many websites on the internet how can you possibly compete for that envious position: First page of a Google search? The answer: More work!
That's right, getting on the internet is only a small piece of the marketing pie. The next step is SEO campaign.
This is the part that will make or break an internet website. Following are just a few of the steps needed to get you started. As you progress into this venture you will find more ways to be noticed.

Step 1

Are you really ready? The search engines like content. The "Landing Page" (usually your home page) should have content on it describing the site, welcoming visitors, if this is a business it should look professional,(once people find you, you want them to feel at ease dealing with you), and it should have easy navigation to the rest of your site.
The textual content should be relative to your site and include keywords that people would use searching for a site like yours. These keywords and keyword phrases need to be included in you META Keyword tag. If you do not know what this is then you are not ready! Do an internet search to find out about the META tags.
Be sure to include misspelled words and plurals in your meta tags. Example: Baggage and Bagage; Bag and Bags.
If you can have different keyword and description tags on your various pages you are less likely to have them indexed as duplicate content or "Similar Pages". Be sure the keywords match the content.
One tip that is argued among SEO experts is bold text. Some say your keywords should be in bold on the page. That tells the search engines they are important. Some say that doesn't matter. Since no one knows for sure, and google isn't telling, then making them bold couldn't hurt.
So now you are ready. Let's see what needs to be done next.

Step 2

Submit to directories. That's right; we do this prior to submitting to search engines. Why? Because they are indexed already. Search engines will crawl them and find the link to your site, follow it, and index yours. The more it finds the more importance it gives to your site.
You can submit to the search engines and wait on them, or let them start finding you right away. I opt for the latter.

Step 3

OK, go ahead and submit to the search engines. Be sure that if they have the option of submitting a sitemap that you have one already on your site before submitting. It doesn't add relevancy to your site but helps the Bot crawl the site better.

Step 4

Blog. Learn all you can about blogging and blog. Be sure your blog spot has links to your site. Do not let this step keep you from going to the next step. Just remember that this step is important and continuous.

Step 5

Post on forums. Many will allow your signature to have a link to your site. Just do not Spam their site. Post relevant to the topic. Your signature has the link you need.
The software I used for one of my sites has a help forum. I posted a question there, (I really needed help, not looking for a backlink), and a search for my keywords showed up as the post I made. I know clicking it will take you to their site and my post, but since the page rank of that post was high, the link to my site is considered a quality link. In other words, it helps MY page rank.

Step 6

Have your friends Stumble your site. (Do a search for 'Stumble upon"). Add it to their favorites. Put a link to it on their MySpace page. Get your own MySpace page and link to your site. Join a Yahoo group. Anything to get a link to your site in as many places as possible.

Step 7

Post intel about anything you know about on Qassia.
Try Squidoo also. There are numerous other places that are "information hubs" that will give you links and at the same time help others.

Step 8

Link Exchange. This is far down on the list for a reason. Reciprocal links, (I link to you, you link to me, we place the links on our "Links" page), Are just not a good quality link. The link page is usually buried in the site, and unless the site has a good Page Rank the link will be lower quality than the previously mentioned methods.

Step 9

Read, learn, use Google webmaster tools, and add new content to your site. Try out Google Pages, Google Apps, and Google Sites. I haven't found much data on how well these work because at the time of this writing Google sites is only a few days old, but for SEO campaigns I believe that since these are owned by Google, and on their servers, they could be of good value.

Step 10

Start back at Step 1. This is a never ending process. Even when you get a good page rank you want to keep it, and you can be assured that other sites are trying to place themselves above yours in the search results.

These are just a few of the steps you can take to get better page rank on the search engines. There are more things such as Pay Per Click, Adsense, Paid Advertising, and Banner Exchanges.
These steps should at least get you heading in the right direction. Good Luck!

Contributor's Note
The above content was obtained from my own experiences. Your results will depend upon your efforts.