Establishing Popularity A major factor that search engines take into play when it comes to ranking a web page is popularity. This does not only mean popularity through the amount of visitor your page receives a day, a week, or a month. It also greatly includes the amount of links from other web sites that are directed to your web page.
How do you get links back to your site? Decide what keyword you would like your page to be ranked highest for. Go to a major search engine such as Google, Yahoo!, MSN, etc. and type in your keyword. Go to the top ranked pages and ask for an inbound link. The easiest way to do this is usually through e-mail, but you want to make it sound casual so that spam filters don’t grab it and eat it up.
In the e-mail ask to be a partner and for a link and description on their site. If they agree you want to write out your own description. An important step when writing your description is to include the keyword you chose and hyperlink it back to your site. Crawlers love this. When a link with a keyword is directed to your site the crawler associates your site with that keyword and that is ultimately what we want.
Make sure that these links that are being directed back to your site are directed to the right page for that keyword. Don’t just link them back to your homepage is that isn’t the keyword you are using for your homepage. Then basically that was just a waste of time. Make sure you have the right keyword for the right page and the right URL.
Have you ever heard of Google PageRank? It is basically Google’s way of ranking a web page according to how many and the quality or web pages that link to it. The higher the PageRank the more you want to get a link from that site. The reason being that Google likes that page, that’s a huge help to your web page if you can get a good link from them.
Many people don’t like link directories when it comes to acquiring a high ranking on the search engines. I, on the other hand, don’t see why. I have successfully used link directories to increase my Google PageRank and rank on search engine’s organic search results and it worked. But, when I do submit a link into a link directory I make sure that they have a good Google PageRank. That way I know that Google likes that directory and it hasn’t been shunned by them.
Here’s a big problem. If you have a link back to your site through a page that Google has considered “bad,” your website could be in trouble with Google as well. Make sure, make sure, and make sure, that when you are either requesting a link from a partner’s website or submitting a link to a directory, the web page is liked by the search engines either with Google PageRank or high in the organic search results.
