Five Cardinal Sins of MySpace

2. Scream out loud
Nobody’s listening so stop screaming! Force your product down a user’s throat and he or she will only throw up. Same applies to your profile. Do not make it look like a product newsletter. When people look up your profile, they don’t want to read ‘bass enhancers and sub-woofers’. They want to know you. They want to know how interesting you are as a person. Just answer this simple question. Would you ever befriend yourself if you were an ordinary MySpace user?

3. I am the best, forget the rest
You are out there to sell and so are your competitors. So outthink them instead of pulling them down. If you tell everyone that your competitor is a fraud, they’ll first ask you, “how are you any different?” Remember, what goes around comes around. Today, it may be you pulling down another business. Tomorrow it could be someone else pulling you down. It’s never worked in the past. It never will.

4. Spam the living daylights out of everyone
Don’t scare them. They want to return to MySpace. You want that too. Spamming every nook and profile with your ‘Buy my music player’ messages is no worse than following someone to the restroom with your product. People get tired of seeing your intrusive message everywhere and you won’t be making too many friends out there. To make it worse, you’ll earn yourself a ban as well.

5. MySpace is the savior
Here’s your newsflash – it’s not. Yes, millions have been made off MySpace but if you’re in it for the long haul, think beyond just one strategy. Make MySpace a part of your overall marketing strategy but creating a smart profile and expecting to be a millionaire is plain short-sightedness.