How Does Pay-Per-Play Work? PPP audio ads play as soon as a visitor arrives on a web page where the PPP code is inserted. The audio advertisement is only heard and not seen and requires no action from a website visitor.
One of the main benefits of running PPP ads on your website is the fact that you never send visitors away from your site. This allows you the opportunity to continue to earn from your visitors.
PPP audio ads play automatically for 5 seconds so website owners need to choose specific pages of their website where it is appropriate for their visitors to hear a single 5 second audio advertisement.
You should be aware that PPP audio ads are not appropriate for all web pages. It is up to the website owner (you) where they (you) will place audio ads.
More and more advertisers are adopting the 5 second audio adlet. 5 seconds is long enough to leave an impression on the listener and short enough to "not annoy" the visitor.
The Power of a 5 Second Audio Ad...
Imagine that you are sitting at your computer in Brooklyn, NY it's 11:00am and you surf to a website that has the PPP code placed and a short commercial plays while you wait for the web page to load that says:
"Stop by Luigi's Pizza for lunch buy one pizza get another free see us at 3rd and main"
It's 11:00am, you're hungry and thinking about lunch. Luigi over at Luigi's Pizza (fictitious example) called in a 5 second ad, chose to have his ad run to only the Brooklyn, NY area between 10:30am and 11:30am, Monday - Friday.
At the time of this writing we have the ability to serve a 5 second ad to an average of 30,000 people per day in just Brooklyn, NY
At the time of this writing we have the ability to serve 5 second ads to more than 600 million people per month. That's 20 million people per day... worldwide.
We also have large national and worldwide advertisers that are seeking to brand their name. The uses of 5 second audio ads for large fortune 100 companies on down to Luigi's Pizza are wide and varied. The bottom line is that the ads are extremely effective as opposed to radio and television advertising.
WHY?
Because radio and TV tend to play in the background much of the time and people are tired of 15, 20 and 30 second ads. We all hate them so we tend to tune them out. On the contrary a 5 second audio ad is new and fascinating, we have the visitor's undivided attention while they wait for your webpage to load or your video to play, etc, etc, etc.
You can place the PPP audio ad code on any page(s) you desire on your website. We like to leave it to your imagination... You're in complete control. Every time an ad is heard by your website visitors, you get paid.
