Internet Marketing Strategies - Strategy 3: Video Marketing Internet Marketing started with a lot of boring, long, difficult to read sales pages. However, since the implementation of Web 2.0 into the realm of the internet that has changed.
Web 2.0 is more or less the name for any site that incorporated dynamic content, such as a blog, video, forum, etc. One of the biggest aspects of Web 2.0 is video. Huge sites like YouTube and Google Video draw huge amounts of traffic just to view their content.
Video isn't dynamic, but how these sites are setup are dynamic. These sites allow the user to submit their own content. This is such a huge phenomenom that it is heavily competing with the old form of video, the television.
More and more you are now seeing the video on the internet showing your tv shows that would normally watch on TV, on their respective channel's website, in addition to YouTube. There are other sites like Veoh and Revver that do video as well, but YouTube and Google Video are the largest.
How does this affect internet marketing? This affects internet marketing in a very good way. You no longer have to convince potential customers that your product is a good one by using boring text. You can now include videos of testimonials and product descriptions that give you a huge advantage over marketers still using the old web 1.0 technology. Web 1.0 is more or less the old version of the internet which consisted mainly of static web sites.
So I suggest if you are going to stay competitive in the internet marketing business that you start incorporating video into all of your sites and sales pages. I have even seen a few marketers using video for newsletters. Now that is a cool concept.
