Keyword Stuffing Does Hurt - Intel by lwheelr

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Keyword Stuffing Does Hurt Keyword stuffing is alive and well, though we wonder how any self-respecting "expert" can indulge in such an illogical tactic. We recently reviewed a site that had nothing but location keyword strings through both the surface of the site, and in the code. Pages in the site had no usable content at all, merely keyword strings. The site owner had paid someone to "optimize" the site. Shortly after the vandal had their way with it, the site began to lose traffic. The quality of the traffic also declined and site conversions went down. We cleaned up the home page, since that was a task we could do before we made some template modifications to use through the rest of the site. We stripped out all the keyword strings, and put in quality content instead. The meta tags and alt tags were cleaned up and made friendly and readable. Less than a week later, the site owner called in a state of excitement. Her traffic was recovering, and the type of calls she was getting were higher quality. The traffic difference was principally from Google traffic. We did nothing other than clean up the home page. The site has about 80 pages left to go, and the owner cannot wait to see what happens when those are changed. Yes... keyword stuffing IS penalized. And using naturally occurring keywords IS a powerful SEO strategy.