Research For Pay Per Click - Intel by Steven W Johnson

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Steven W Johnson

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Research For Pay Per Click If you're thinking about starting a pay per click campaign, you're going to want to do a little bit of research in a number of areas before even thinking about starting to advertise in this manner. Walking blindly into an Adwords campaign, or whatever pay per click service you decide to use, can be hazardous to your health. This article will point out just the basic things that you need to do before launching your pay per click campaign. The first part of your research is to find out if they keywords you're targeting even get searched for. There is no sense in starting a campaign with the keyword phrase "mountain climbing in New York" if nobody is searching with that phrase. All you're going to do is end up taking up space in your campaign with wasted keywords phrases. So the first thing you want to do is get out your keyword tool for each keyword that you're planning to target and make a note of how many monthly searches there are for that phrase. The next thing you want to do is find out if there are any products being advertised in the paid ads section for those keywords. Why do you want to do this? Well, think about it logically. It's unlikely that you've uncovered a brand new market that nobody knows about. So if there are no paid ads for those keywords, there is a very good possibility that the people searching for those keyword phrases are not interested in any product per say. Maybe they're looking for free information. Think about it. If you were to write an e-book on free safelists to join and people were looking up "free safelists" do you REALLY think that these people are going to pay for a book when they're looking specifically for free safelists? Most likely, these people are not going to be buyers. So even though typing in "free safelists" into Google's search box brings up quite a few sites, there's not even a full page of paid ads for that phrase. Most likely, this means not much of a market. The next thing you want to do is research what the costs of these keywords are. Google has a very good traffic and cost estimator at their site. This way, you'll get a decent idea of what a pay per click campaign is going to cost you per day. Let's take for example that you decided that you want to run a pay per click campaign for acne treatments. If you go to Google and run a number of keywords for this topic through their analyzer, you'll find that the majority of the keywords, in order to get a page one listing, will run you about 10 cents to 20 cents per click. So if you only have $5 a day to spend on advertising, you're only going to get about 25 to 50 clicks a day.If you convert 1 in 100 clicks, you're only going to make 7.5 to 15 sales per month on average. If you're looking for more than that, you're either going to have to spend more money per day or find keywords that cost less, or find a product that gives a higher commission. The point is, you can't go into pay per click advertising blindly. Research is the key to making your campaign a success.