A LITTLE ABOUT SEO FOR E-MARKETERS... Quality is a very subjective term. The primary mark of a quality site is the content. This has less to do with the language and more to do with the subject matter under discussion. Most web visitors will be forgiving of occasional grammatical and spelling errors if the content is high quality and is not directly relevant to the site's
topic. Example, if you are writing about jet engines, the emphasis will be on the technical details and accuracy of what you state; language will not be so important. If however, your blog is about writing or language, then obviously, you definitely need to pay attention to the quality of the language as well as the content.
Search engine optimization is the process of getting your site to rank as high as possible for the keyword phrases most relevant to your business. Let me explain briefly the best way for your blog or website to gain more ranks in every search engine there is. This will help one understand more about search engine optimization or just known as SEO.
Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. To that end, I have highlighted the five-step process and described the activities involved in each of these steps.
1. Base Line Reporting
The first step in any effective SEO campaign is understanding what the current site's starting position is within the search engines. Doing so ensures that you know the specific areas that need work and provides a baseline against which to gauge the subsequent campaign's success. One could use a program like WebPosition to analyze the site's starting position.
In addition, access to site traffic information is very important. One must analyze the current site traffic information that might be available to attempt to discover which search engines and what keyword phrases are being used.
2. Keyword Research
First you (or the client) should identify a group of 10-12 keyword phrases that will be used in the search engine optimization. This step is critical and requires a considerable amount of time to find a good set of phrases that offers a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines.
3. Page Optimization and Content Development
Page optimization and content development are critical to search engine success. Content is king in search engine optimization. The search engines love text; high volume, high-quality content related to your business will serve you in a couple of important ways.
First, a site loaded with high-quality content of interest to site users will give them a reason to stay and a reason to come back. After all, the reason they came to your site was to find information. Second, you will receive the added benefit of serving up exactly what the search engines want - content. Search engines will have more information to store about your business and products; that information will translate directly into the ranking they give your site for related keyword phrases.
4. Submission
The submission process involves manually submitting your site to a few select web sites (Yahoo and Google, for example) and also placing a link to the site on other sites that the search engines like Google visit regularly. When the search engine visits these other sites, it will grab your site link in the process. A higher value is placed on that link than on a manual submission done by the site owner.
5. Follow Up Reporting and Analysis
The same reporting done in the first step is done again at 1 month, 3 month and 4 month intervals. This is called post-optimization. Rankings and site traffic can then be compared to pre-optimization levels, giving measurable results to the SEO campaign.
|
|
|
|
Contributor's Note
This is information I gleaned in dealing with webmasters in setting up my own web pages.
|
|
|
|
|
