The Importance of a Great Host Your first step to preparing yourself for search engine optimization is to make sure that you have a web site that works. Having a site that functions is more than half the battle when it comes to advertising and promoting your site.
The reason that it is absolutely of the essence that you have a website that works seamlessly from the home page to the check out page is because just one broken link or one arrival to a 404 page makes all of the hard work that you will do optimizing your site useless. For instance if you choose a web host with a small band width you might find your customers unable to access the many SEO articles that you have attached to your site or visual components of your site suddenly becoming invisible because your site can’t support html tags without aborting memory.
Another reason that your choice of web site host is crucial is because a site that is down is neither robot or search engine friendly. You are basically spending a lot of effort doing SEO to advertise what half the time would be the non-virtual equivalent of a blank piece of paper.
This is why it is absolutely paramount to find a web host that keeps its promise to keep your site running 24 hours a day; seven days a week. This means that you need to stay away from websites with limited bandwidth and lots of downtime. This means staying away from “free hosting.”
The same goes for blogging. If you are choosing a blogging site, don’t choose a free one. Choose one that allows you to buy your own blogging name for it and that can guarantee you some bandwidth.
Free hosting is a good solution for a diarist or hobbyist. They are the ideal solution for the person who wants to show pictures of their new baby or display the big fish they caught while on vacation. However they don’t convey “professional” to either a search engine or people searching for a site.
It is easy to see why free servers have tempted so many people. Many people have enrolled in free hosting only to find that when it comes time to optimize their site that visitors are not directed to their page but rather to a page that advertises the host’s web hosting services.
Even if you are willing to pay for your website you have to be careful. The problem is that any Tom, Dick or Harry can host your site on a server.
So practice the principle of Buyer Beware. Make sure your web site host promises you the stability you need to advertise your services properly otherwise the search engines may be led to believe that your site is never up and your customers may be lead to a disappointing first experience with your web page that makes you appear as if you are out of business.
