Six Reasons to have a Blog?

Let’s consider having a blogging strategy. This means what are you wanting to achieve with your blog. You only need to have one reason for these six for you to be able to create a blog and create the content on an ongoing basis for you to realise your goal.

#1 – Improve web presence through feeds

#2 – Establish yourself as a thought leader

#3 – Create a new channel to reach audiences and customers

#4 – Provide an opportunity for interaction between your customers and prospects

#5 – Generate high quality leads

#6 – Increased visibility to journalists

So whatever your goal, each entry must contain these three components.

#1 – Genuine, Heartfelt Content

This is from the heart giving the reader an insight into the company, entrepreneur, coach or leader. It has to provide information and value that is otherwise not available.

#2 – Regular Update
Your blog must be maintained otherwise people will lose interest and all the initial efforts won’t bear fruit. Collect your blog entries over time then you can intersperse these will topical entries and when inspiration is fired. Whenever you are free from having to write, the writing becomes that much easier. You also may find it useful to commission someone to write a series of articles.

#3 – Focus
Consider blogs already serving your industry, sector or area of interest and prepare your material with a new focus, a new angle for then you will be in a good position to gain followers and regular readers.