1 Team up with your weaker competitors to beat
your stronger ones. You can create win/win
joint venture and cross-promotion deals with them.
You could share marketing and advertising costs,
create new products and services, share skills and
strategies, trade leads, etc. 2 Offer something that is really free. If people go
to your site and what you said was free really wasn’t,
you'll lose their trust and they won't buy anything.
For example, "Free Marketing Software! No
purchase is required." Another example, "Free
Investing Report! You don't need to buy anything!"
3 Increase your sales by e-mailing full page ads to
your e-zine subscribers. Remember to tell people
before they subscribe or they may consider it spam.
For example, you could say, "By subscribing to this
e-zine we occasionally send out solo ads from our
advertisers. This is how we can afford to give you this
quality and original information for free."
4 Ask people questions in your ad copy that make
them think about their problems. For example: "Do
you want to be free of debt? Do you want to
buy all the things you dream about?" More examples
"Do you want to find the love of your life?” “Do you
want to share your life with someone you love?"
5 Use pop-up windows or advertisements on your
web site. They grab your visitor's attention because
they jump right out at them. For example, you could
use one to get people to subscribe to your free e-zine.
Another example, you could offer them a surprise
bonus for buying in the next few minutes with a timer
counting down.
6 Buy Internet business books, e-books, private site
memberships, etc. Study and learn all the new web
site promotional ideas you can. For example, take
notes either while you’re reading the e-book, or
afterwards. Write down a list of tips you could apply
or use for your own business.
7 Add a message board or chat room to your web
site. If people enjoy it, they will revisit your web site
to participate regularly. For example, if someone visits
your message board and asks a questions, then later
on someone answers it, that person will come back
and visit if they ever have another problem.
8 Allow people to use your online discussion board
for their own web site. Some people don't have one.
Just include your banner ad at the top of the board.
For example, you could say, “Don't have your own
discussion board? Link to ours and invite your visitors
to use it.”
9 Make your visitors feel good about themselves
by giving them compliments. If they feel good, they
will also feel good about buying from your web site.
For example, “You are in the 1% of people who are
serious about changing their life.” Another example,
“You are brave for going the extra mile to eliminate
your financial problems.”
10 Build a larger online community by giving your
visitors bonuses for participating on your message
boards or chat rooms. Try free products, ads, etc.
For example, you could say, "Participate in our
online message board and get the FREE report!
How To..." Another example, "Get this free e-book
for just chatting in our chat room!"
11 Instead of starting an affiliate program, start a
referral program. Give people discounts and free
products for referring people to your site. For
example, you could say, "Get a free e-book software
for referring just 3 people to our web site." Another
example, "Refer just 2 people to our web site to
get a 20% discount on our new e-book!"
12 Give people free software. Most people like to
find good deals on software for their computers. If
the software is free, that is even better. For example,
you could say, "FREE Accounting Software!" You
could also use the software for viral marketing. Just
place your ad in the software and allow people to
give it away.
13 Offer a free e-zine. Most people love to get free
information that's e-mailed to them regularly. This
saves them time and money. For example, you could
say, "Sign up to my e-zine and learn about (topic)
every week for absolutely free!" Another example,
"Free Weekly Business E-zine - Save time and money
learning (topic)!"
14 Attract the target audience who would buy your
product or service. A simple way to do this is to
survey your existing customers. Another idea would
be to address them with their group name. For
example, "Dear Web Marketers..." , "Attention All
Gardeners - Listen Up!", etc.
15 Send customers a free surprise gift after they order
your first product. You could attach another ad with
the free gift for your back-end product. For example,
"Unadvertised Surprise Bonus! A free copywriting
e-book!" Then inside the e-book have subtle ads for
the product(s) you're selling. Above or below each
page. You could also mention them within your content.
16 Stay away from overloading your web site with
high tech gadgets. They can create a slow loading
web page and distract people away from your offer.
For example, wouldn't you click out of a web site
that took 3 minutes to load? Of course most people
would - there are lots of other web sites on the same
subject.
“Larry Dotson is the co-author of "Subconscious
Internet Marketing". Inside this e-book you'll learn
746 reasons why people buy your products! Visit:
http://www.subconsciousinternetmarketing.com
