Using an RSS (really simple syndication) feed will greatly benefit your blogs readership. Here’s how: Instant delivery to your readers’ desktops or online reader: Instead of relying on your readers to bookmark your blog and return to it on their own, you can “push” readers towards your content by encouraging them to subscribe to your feed and then effectively send your blog posts to them.
No spam competing for your readers attention: One challenge faced by email marketers is making sure that their legitimate email newsletters reach their subscribers without being drowned in a sea of spam emails. By using an RSS feed, you can publish without ever sending an email – so there’s no competing with span for your readers attention.
No losing contact with people if they change their email addresses: These days, people change email addresses or pick up new ones regularly. With an RSS feed, you don’t have to worry about losing touch with your subscribers if they start using a new email address.
Specialized search engines and directories where you can promote your RSS feed: RSS has grown in popularity to the pint where there are directories and search engines such as Technorati and Google Blog Search that focus on blogs and RSS feeds. When people from your target audience search for the type of content you offer in your feeds, they can easily find you in these directories.
Best of all, RSS is now very simple to use. You can create an RSS feed through software on your blog – both Blogger and Typepad generate a feed for you and tell you how to use it. You can also use a site like http://www.feedburner.com/ to generate a piece of html code that you can insert in your blog template. Check out your blogs “help” section for details.
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Contributor's Note
This is one article taken from many on blog. I hope you find it of use.
cheers
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