Search engine optimization is, as many of us know, a great way of optimizing a web site to rank in the organic search engine results for certain key words. For instance, you aim your website internet marketing efforts at, for instance, the phrase search engine optimization resources. This can be quite a laborious task without access to search engine optimization software. However, many people only use such software to optimize their own sites and fail to exploit it to find keywords and to study and understand the competition.
A key ingredient in ranking well for certain key words involves back linking. The more sites that link to your page picture which to optimize, preferably with your main keyword to which you aim to optimize being in the "anchor text", the more significant your page will seem to the search engines. Your ranking will therefore improve.
A keyway, however, of studying your competition with a view to beating them is to analyze their back linking strategies. For instance, in the recent software release called 'SEO Equalizer', and there are various functions called 'Promote your Site' and 'Maintain Your Site'.
These functions however can be used to in fact analyze other sites. In the software package, instead of entering your own website URL, analyze the ones of your competitors and superiors.
Finding your competition sites is very straightforward. Once you have identified through keyword research the keyword which you wish to dominate, you enter that term into Google and literally copy and paste the organic search result URLs from the first page one by one into the analyze feature of your SEO Software.
Within a few moments, you will get a list of all of the websites that backlink to that page. All the major packages also will tell you the Google PR of those sites. This information is extremely helpful. It is staggering how often, particularly in even a very competitive niche such as the internet marketing environment, the sites that appear in the first page of the organic Google search results have hardly any quality back links or are hardly optimized for the relevant keywords in the niche.
They will usually have 10 or so links that most of these will be to sites with a Google PR of zero. It is clear that hardly anyone is utilizing a sensible search engine optimization methods.
The major packages, including the new release SEO Equalizer, also have an ability to analyze keywords utilized in a relevant page. This information can be used in two ways. First, you can analyze your direct competitors to see whether their pages are optimized for the key word phrase to which you are aiming. Secondly, you can go to a website like Clickbank and find the best sites advertising products in your niche.
You then one of that site through the key word analysis of feature on your SEO program and find which sites are optimized for what keywords. If you feel that site is being run by someone who knows what they are doing, (an authority site) the chances are they have optimized their sight for the best keywords. And they have it, immediate quick keyword research. Copy and use.
Of course, you can then run those authority sites through the back link Analysis feature and find the source of their back links. Once you have a list of back linking partners for the authority sites and a list of the back linking partners for your competitor sites, you can begin to approach and compile your own list a back links with a view to dominating those keywords.
SEO software is therefore a vital ingredient in the internet and affiliate marketers arsenal in finding keywords and creating an effective SEO campaign. Buf use it to study your competitors!
