What Are Meta Tags?

In order to see the Meta tags of a certain webpage, all you have to do is right-click and select ‘view source’.

Meta Tags - Keywords

Keywords tell a robot what that particular page is about. By themselves keywords will not get you categorized in the search engines for the words that you choose to put in your Meta data. The keywords you choose must also appear on the Web page where you insert the key words. Over the years, robots have become much more sophisticated due, in part, to something called ‘keyword spamming’, unless there is content on the page that relates to the keywords, your keywords may be ignored.

Meta Tags - Description

The description of your website is Meta data that allows you, as a website owner, to provide a custom description of your website for search engines to display. This allows you to give a more meaningful description for your listing, instead of allowing search engines to create their own descriptions based on page content.

Your description should be short and concise as most search engines only display one or two lines of text below the title of your website. It’s also important that you create different descriptions for each of your pages. You will want the description of your ‘about us’ webpage to be different than your ‘contact us’ page, and your ‘services’ webpage to be different from your ‘pricing’ page. This will improve the chances that your target customers and clients will find the information that they need more quickly. Once a prospective customer or client does find your website in a search engine result page, you’ll want your description to draw them to click on your link.