What is Campaign Blasting? I wrote about it in 5 Bucks a Day, and have been asked on numerous occasions to explain what Campaign Blasting is.
In a nutshell, “campaign blasting” is a technique used to quickly and efficiently set up Google AdWords campaigns.
Before I learned the technique, I used to spend weeks trying to get a campaign to work. In fact I gave up on AdWords as a way to generate income. Everything I tried failed. I had read how others had made a killing, but I couldn’t get my head around it.
Then I joined a paid membership site called Web Profit School, and one of the items that was available free to members was a report called Campaign Blast Guide by Matt Levenhagen. In it Matt explained a simple, yet genius, way to succeed with AdWords.
It was in the guide that I learned that failing with AdWords was to be expected at least 90% of the time. It was there that I learned that failure is my friend. It was there that I learned that I could make a fortune by succeeding only 10% of the time, or even less if necessary.
I wrote recently the formula that explains how you can make huge profits while failing 90% or more of the time, basically 9 failures x 2 days losses = 18 days losses, 1 success x forever = forever profits, go back in the archives if you missed it.
Simply put, blasting is the technique of:
a. find a merchant you like (could be on Clickbank, CJ, Linkshare, ShareaSale, wherever).
b. pick “action keywords” which are indicative that a searcher is in a buying mood (or whatever mood you want him or her to be in, such as subscribing to an opt in form).
c. put up a set number of adgroups that Matt defines as ideal with headline and text tightly related to the action keywords. For example, if you picked buy green widgets, purchase green widgets, green widget review, best green widget as your keywords, you might have 4 different adgroups so that you could get as many words bolded on the search page, by putting the exact search phrase in the description and/or heading.
d. start your campaign. Matt then reveals principles he uses that will help prevent wasting time on campaigns that haven’t proven themselves to be winners yet. He then has a specific point that he recommends as far as determining losers and cutting the loser loose, so to speak. On winners, he tells you how to expand it for maximum profits when you’re ready to go to the next profit phase.
That’s what blasting is in a nutshell. It was largely the key to my early success, and I still use the techniques to this day when doing new AdWords campaigns.
When you get used to Campaign Blasting, you can put up a campaign in less than an hour, so you can easily do 10 or 15 campaigns a week even after spending some time on researching the niches you want to be in. Getting a success a week is what the 5 bucks a day strategy is all about, so it all ties together perfectly.
Plus, if you’re really hungry, you can do 25 to 40 campaigns in a week, a long hard week to be sure, but you’ll enjoy the fruits of your labors for many years after blasting at that rate for a couple months.
Honestly, it helped me identify early on what I was good at, what merchants converted well, what niches were good for me. Now, due to what I learned by blasting early on, and the confidence it instilled in me, my failure rate is much, much less than 90% because I don’t waste time on campaigns that I don’t have a good gut feel about.
If you’re just getting started in AdWords marketing, you’re better off investing in purchasing and reading (2, 3, maybe 4 or 5 times) the Campaign Blast Guide, rather than wasting hundreds of dollars on Google ads that you would learn how to do better with in the book.
And the big news is that Matt has just expanded the book to around 160 pages! Yeah, I gave it to you in a nutshell, but just think how much better you’ll understand the whole approach if you read the full book a few times. You’ll certainly be more of an expert than you are now, and if you understand the concept of investing money vs. throwing it away, you’ll do well to look closer at the Campaign Blast Guide.
