You understand the importance of website traffic. But what is the best option for traffic? There are so many different ways to market your website, but some of them take time to deliver results. When looking for an immediate traffic source for your website, e-books and article marketing represent two of the most potentially effective marketing strategies. In order to effectively use e-books and articles to drive traffic to your website, you have to be prepared to give them away. While this seems counter-intuitive to many people, unless your business is in fact writing e-books and articles, you have to understand that these documents are marketing tools that you actually use to advertise your business.
E-books & Traffic
E-books are excellent tools for driving traffic to your website. People love to get things for free. If you write an e-book on a topic that interests people and let them know that you are giving it away for free, it is very likely that they will do whatever you ask to get it.
Of course, if you’re smart, before you give away your e-book, you will require people to visit your site and register their e-mail address as a condition of receiving the e-book. Every person who visits your site in search of the e-book represents and increase in traffic to your website.
Assuming that the e-book you are giving away is related to your business, every person who registers their e-mail address with your website becomes a qualified prospect. Once you have a prospect’s opt-in e-mail address, you can market your products and services to that person on an ongoing basis.
Articles & Traffic
Articles drive traffic to your website in several ways. Article marketing involves submitting articles that include your a link to your website to the numerous free article directories on the Internet. These articles help drive traffic to your website benefit you in three different ways.
First, just by sitting in the article directory, your articles benefit you in terms of being indexed by search engines. Search engines like websites that have a significant number of backlinks.
As your articles sit in the directories, with links to your website, the backlinks this creates increases your positioning in search engine results pages. Of course, it takes time for your articles to lead to increase traffic via better search engine rankings, and you are looking for the best option for traffic immediately.
Article marketing is an effective immediate traffic source. Many of the free article directories have very high Google page ranks. If you carefully select the keywords included in the articles you submit to these directories, your articles are likely to show up in the top Google searches.
When Internet users click through to your article, the article has a link to your website. If they’re interested in the subject of your article, it is very likely that they will go directly to your website. Voila, not just any traffic, but targeted traffic, is immediately delivered to your website. When other webmasters pick up and publish your articles from the free article directories on their websites, your traffic count increases even more.
Best of Both Worlds
Who says you can only use e-books or article marketing? Why not use your articles as a means to get the word out about your free e-book? Talk about an immediate traffic source! Combining both of these powerful traffic building tools may just be your best option for traffic.
Good Luck!
